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| Benefits
to Participating DMOs |
California Countryside is an affordable, not-for-profit
program to assist participating rural DMOs in marketing their
destinations to the media and consumers. Each DMO's annual
investment level is based on its total operating budget, according
to the following formula:
| DMO Operating Budget |
Investment |
| under $ 500,000 |
$ 500 per year |
| $ 500,000 to $ 999,000 |
$ 750 per year |
| $ 1 million to $ 1.5 million |
$ 1,000 per year |
| $ 1.5 million to $ 2 million |
$ 1,500 per year |
| $ 2 million or more |
$ 2,000 per year |
| Plus One Time Set Up Fee |
$ 250 |
Participating
DMOs receive all of
the following at no additional charge: |
- Stand-alone destination feature page on the California
Countryside website, with full contact information and link
to the DMO's own website
- Inclusion of destination feature in the comprehensive
press kit, sent on CD to top 500 travel media contacts and
posted on the California Countryside website
- Copy of the press kit CD with permission to reproduce
and/or use any of the materials on it for the DMO's own
PR activities
- Free listings of discount/savings travel offers to/in
that destination, registered directly by the DMO and/or
businesses in their area
- Free listings of events open to visitors on a comprehensive
database, searchable by location, month, type of event and
keyword, registered directly by the DMO or by any organization/business
in their area
- Inclusion in all relevant themed sections and special
features on the website, promoted to the media and consumers
online
- Inclusion in all relevant themed features ad/or news releases,
distributed to the media and posted in the website's press
room
- Free inclusion of destination news in the "Currents"
section of the website
- Inclusion in quick reference rack card with public contact
phone numbers for participating DMOs, distributed at 400
or more key source market locations
- Referrals of media inquiries to the DMO's designated PR
representative
- Access to additional free benefits as they are developed
For more information, please send an email
to info@californiacountryside.com
|
| Benefits
to Participating Associations and Museums |
California Countryside is an affordable, not-for-profit
program to assist participating rural Associations and Museums
in marketing their destinations to the media and consumers.
Each Association's and Museum's annual investment level is
based on its total operating budget, according to the following
formula:
| Association Operating
Budget |
Investment |
| under $ 1 million |
$ 500 per calendar year |
| $ 1 million or more (but under $2 million) |
$ 1,000 per calendar year |
| $ 2 million or more |
$ 2,000 per calendar year |
| Museums/Educational Institutions |
Investment |
| All |
$ 300 per calendar year |
| |
|
| Plus One Time Set Up Fee |
$ 250 |
Participating
Associations and Museums/Educational Institutions receive
all of the following at no additional charge: |
- Stand-alone feature page on the California Countryside
website, with full contact information and link to the organizations's
own website
- Inclusion of organization information in the comprehensive
press kit, sent on CD to top 500 travel media contacts and
posted on the California Countryside website
- Copy of the press kit CD with permission to reproduce
and/or use any of the materials on it for its own PR activities
- Free listings of discount/savings travel offers, registered
directly by the organization
- Free listings of events open to visitors on a comprehensive
database, searchable by location, month, type of event and
keyword, registered directly by the organization
- Inclusion in relevant themed sections and special features
on the website, promoted to the media and consumers online,
based on info provided by the member organization
- Inclusion in relevant themed features ad/or news releases,
distributed to the media and posted in the website's press
room
- Free inclusion of destination news in the "Currents"
section of the website
- Referrals of media inquiries to the organization's designated
representative
- Access to additional free benefits as they are developed
For more information, please send an email
to info@californiacountryside.com
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