Pismo Beach is a Pacific destination located about halfway between Los Angeles and San Francisco on the California Central Coast in San Luis Obispo County. Known by beachcombers and boarders alike as having one of California's longest and widest ribbons of sand, Pismo Beach is a classic California getaway for recreation and retreat.

Pismo offers something for everyone and every budget, from cliff-top resorts and award-winning restaurants to great campgrounds and beautiful sunsets. From Pismo Beach, travelers are ideally positioned to take advantage of a number of activities and attractions. The immediate area provides visitors with camping, kayaking, surfing, fishing, horseback riding and ATV riding right at the beach. Above the beach, one can enjoy bi-plane and helicopter rides, or simply go fly a kite. Pismo guests will find more than 2,000 hotel rooms and several camping areas including California State Park sites and the heralded Pismo Coast Village.

Within a short distance of Pismo Beach, visitors can taste wine from the California Central Coast appellation, play golf on challenging Pacific links, or visit majestic Hearst Castle. The city's event calendar is filled with year-round festivities such as the Fourth of July Fireworks Show, Jubilee-by-the-Sea, Dixieland Jazz Festival, Mardi Gras Jazz Festival, State Marching Band Review, and now two new autumn events - "BUTTERFLIES by the Beach & Blues" and "Woodies & Rods" car show.

Butterflies and clams are two Pismo claims to fame (well, next to the big blue body of water to the west). Each year, from late October through February, thousands of colorful Monarch butterflies cluster in the limbs of Eucalyptus and Monterey Pines in the area - some say they look like yellow and orange leaves. These tough little beauties fly from as far away as Canada to escape the colder temperatures of the north before settling in at Pismo Beach's Monarch Butterfly Grove.

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